EQUITYBITES-(C)2010 M2 COMMUNICATIONS
US wireless communications holding company on Wednesday stated that it suspending pre-ordering for the iPhone 4.
Reportedly, the iPhone 4 pre-order sales by AT&T on 15 June 2010 were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year.
The company said that given this unprecedented demand and its current expectations for its iPhone 4 inventory levels when the device is available on 24 June 2010, it is suspending pre-ordering in order to fulfil the orders already received.
Also, the availability of additional inventory will determine if AT&T can resume taking pre-orders.
In addition to unprecedented pre-order sales, there were reportedly over 13 million visits to AT&T's website on Wednesday, as customers checked to see if they are eligible to upgrade to a new phone. This was reportedly three times higher than the previous record for eligibility upgrade checks in one day.
AT&T said that it is working hard to bring iPhone 4 to as many of its customers as soon as possible.
