In-Store Customers with a NOOK(TM) or BN eReader-Enabled Device Receive a Complimentary eBook from Bestselling Authors Every Week for Next Five Weeks
Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced a Fun and Free eBooks promotion. This special in-store promotion makes enjoying eBooks even more fun by offering free digital titles from bestselling authors to customers who bring their NOOK or other device enabled with free BN eReader software into any Barnes & Noble store. Beginning today and for the next five weeks, customers who show a bookseller their device will receive a special access code, good for that week's free eBook.
To participate, customers simply have to show a bookseller a NOOK eBook Reader or iRex DR800SG device - both powered by the Barnes & Noble eBookstore - or the free BN eReader software on an iPad(TM), iPhone(R), iPod touch(R), BlackBerry(R), HTC HD2(TM), PC or Mac(R) and the bookseller will provide the special weekly access code. Booksellers at the NOOK display in any Barnes & Noble store will gladly help customers download the free BN eReader software to their computing or mobile device so that they can enjoy the promotion. Additional information on the promotion is available at http://www.barnesandnoble.com/u/Free-ebooks-bestelling-authors/379002210.
To redeem the free eBook, customers will simply enter the weekly access code at www.bn.com/redeem, download the title to their Barnes & Noble digital library, and enjoy reading on one or more of their BN eReader-enabled devices. Each access code can be redeemed through July 1, 2010. Among the titles from bestselling authors and series offered in the Fun and Free eBook promotion are The Long Tail by Chris Anderson, Home Safe by Elizabeth Berg, Storm Front by Jim Butcher, One Shot by Lee Childs and The No. 1 Ladies Detective Agency by Alexander McCall Smith.
Customers with BN eReader-enabled devices can shop Barnes & Noble's vast eBookstore of more than one million eBooks, magazines and newspapers and access their personal Barnes & Noble digital library anywhere, on the go. The eReader software also allows Barnes & Noble customers to share eligible eBooks using the company's breakthrough LendMe(TM) technology across a NOOK eBook Reader, iPhone, iPod touch and PC enabled with BN eReader software.
"With our Fun and Free eBook promotion, we're giving Barnes & Noble customers an easy way to enjoy great digital reads from bestselling authors at no cost, just for visiting our store and showing their Barnes & Noble eBookstore-powered or BN eReader-enabled device to one of our booksellers," said Theresa Horner, director, Digital Products, Barnes & Noble. "Our trained booksellers can help customers access the right software for their devices and encourage them to come back each week to get the latest access code to redeem yet another free great read."
For more information on free BN eReader software and apps, please visit www.bn.com/ebooks/download-reader.asp. The new BN eReader for iPad is expected to be available this month; iPad owners can currently access their Barnes & Noble digital library with the BN eReader for iPhone and iPod touch, available through www.bn.com/ebooks/download-reader.asp and at www.itunes.com/appstore.
About NOOK(TM), by Barnes & Noble
NOOK marries innovative technology and sleek minimalist design with access to the Barnes & Noble's digital store of over one million eBooks, newspapers and magazines. NOOK's color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. It offers both 3G wireless and Wi-Fi access, is the first to offer digital lending for a wide selection of eBooks through its LendMe(TM) technology. In Barnes & Noble stores, NOOK customers can access free Wi-Fi connectivity, enjoy the beta Read In Store feature to browse many complete eBooks for free, and the More In Store program, which offers free, exclusive content and special promotions. NOOK is available for $259 in Barnes & Noble stores, www.nook.com and at Best Buy stores and www.bestbuy.com.
To learn more and experience NOOK, visit www.nook.com. Follow our eBooks and other updates on www.twitter.com/NOOKBN and www.facebook.com/NOOKBN for information on NOOK updates, new eBook releases, Free Friday eBooks and more.
ABOUT BARNES & NOBLE, INC.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOKTM by Barnes & Noble, eBook readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.
